Your product is a great product, but you can’t demonstrate it and have a conversation with each online customer to let them know how great it really is! The closest thing to that you can do is to have the best possible brand representation on Amazon. This means that you have to have the best possible product listing over your competitors to communicate why your product is great, and why they need to buy it!
Unlike your own custom website where you can communicate as much as you want with as much text, images, graphics and videos as you like, you are limited by Amazon. Make sure to use all the options available to you by Amazon to optimize and represent your brand properly.
Customers will find your product if your product shows up when they type something in the search bar.Knowing what “Keywords” to use in your title, sales copy, product description and the back-end character field are paramount in getting your product found. Listings are put together on Amazon by sellers who just take the names of the product and a little bit of data and put it together haphazardly without any thought to keyword optimization which leads to loss in traffic and sales!
One cannot simply just guess and check by changing the products title, product description and bullet points often because Amazon will lock the listing down to prevent this kind of activity. Each change to a listing requires the approval of 2 different departments on Amazon, and can take up to 1 month and many grey hairs, to show after constant follow up with their outsourced customer service team!
The task of professional brand representation is never done because it involves so much work to fix and manage 1 listing, imagine your entire catalog? This is not a recipe for success on such a large and important platform with a potential 110 million eyeballs! We can help optimizing the listing and properly represent your brand by using our software to find the most searched for keywords.
We will use these keywords to help build out the listing purposefully with the intent to bring in more traffic and customer volume, which leads to more brand awareness and ultimately sales. We will spend the time going back and forth with Amazon and deal with the intricacies and problems that inevitably happen.
We will optimize your listing FREE for one product of yours to give you a better insight and an example as to how we can help you. If you authorize us as an Exclusive seller, we will do this for FREE for up to 10,000 skus.
2. Getting more reviews than your competitors:
Think about how many times you can pass a restaurant to and from work that you never stopped in to eat at. Now what if a friend of yours recommends it to you? Would you be more likely to stop by and give it a shot? What if 2 completely unrelated friends recommend that same restaurant? At this point you are almost certain to stop in to the restaurant because there are multiple unbiased reviews that confirm in your conscious and subconscious that it must be a good restaurant! That's the power of unbiased positive reviews.
If your competitors have more reviews than you, chances are they are getting more sales. By now, you understand that reviews are the social proof needed to influence a customer to give your product a try and ultimately purchase. The problem is most people buy products and have no time or care to leave reviews. One option is to follow up with each customer and see if they are happy with their purchase.
This will help alleviate any potential negative feedback because it will now be addressed in the email with the customer. If the customer is happy, simply asking for a review will increase your chances of getting a review for that product. You can also go above and beyond and provide great customer service by giving a free pdf or tips on how to best make use of the product. This would undoubtedly increase the likelihood of them leaving a review the next time you follow up.
This leads us to another grave problem of the incredible time and cost incurred to send out all these emails to customers and keep track of everything. Luckily, we have staff dedicated to customer satisfaction, and increasing positive reviews, who can handle this for EVERY single product sold! All you have to do to receive this free service is select us as an Exclusive authorized retailer on Amazon.
Amazon reviews are unbiased:
Amazon reviews are perceived as unbiased unlike the reviews on a manufacturer's website or retailer website because Amazon is not a typical “ retailer” website. Amazon is a “Marketplace” where brands are represented by various different merchants who are unable to remove any reviews! Amazon takes this model to force merchants to provide great customer service or else the product, and merchant will suffer negative reviews without any second chances, talk about being strict!
Customers are aware of this and know that small retailers and manufacturers can remove the negative feedback and pay for positive testimonials.
3. In-depth Competitor analysis :
Understanding your competition is key to succeeding in any marketplace.
In sports, what separates good teams from bad or mediocre teams is the preparation they take before each game. The scouting report is prepared before every game and studied by the coach, and players. No player is perfect, the scouting report exposes the player and teams weaknesses and it's up to the opposing team to capitalize on these points of weakness.
Only those that focus on paying attention to detail and preparing themselves this way ends up winning, even though they might not be the most talented. Going the extra mile in preparation is a seldom occurrence when players, coachings are comfortable with their performance and salaries. However, it is clearly apparent when it is done, by the performance on the court/field.
What separates successful products on amazon with bad or mediocre products?
The brands that pay attention to detail of their market and competition. How many units do they sell per month? What are their main keywords driving the most traffic and sales? What is their position of their products on Amazon for main keywords?What keywords are your competitors showing up for?
How long has your competitors been on the market? What pricing strategies has your competitors used since entering the marketplace? How much emphasis are competitors placing on paying for ads? What areas of weakness can be exploited ? This is called Amazon Market-Research and truly understanding it will help understand how to improve your positioning and ultimately take market-share and sales from them!
We have the necessary tools, software, and trained staff to analyze these key details. We help brands understand who they are up against and how to capitalize on this knowledge.
We offer FREE competitor analysis for up to 2 of your top competitors on Amazon. Whether you choose to partner up with us or not, we love helping brands understand Amazon. If you would like to authorize us as a retailer, we would do a competitor analysis FREE for every sku we intend on carrying up to 10,000 skus!
4. Rank for better keywords:
In order to grow your brand, customers need to know who you are. In order for them to know who you are, they need to be shown your products. Big brands do this by spending tens of millions or even billions on TV and radio ads, billboard ads to reach the hundreds of millions of people.
They essentially show people there product to either get them to buy something now, later, or place it in their subconscious. Most brands do not have the budget to go and spend to get people especially since its so hard to measure. How can you tell if someone is actually looking at your TV ad to determine of you are getting a ROI on your ad spend? It is nearly impossible to tell and in actuality the numbers are dwindling.
Nowadays people have DVR’s and TIVO to skip commercials or they are on their smartphones when a commercial comes on. Big companies are laggards when it comes to marketing because they are neglecting digital marketing.
In the past 5 years, a shift has taken place where most people’s time and attention has been on their phones or computer screens instead of TV. Unlike TV and billboard ads. We can actually measure when a person visits your product, if they viewed it multiple times, and ultimately bought. This allows us to have key metrics built around your product so we can adapt and improve. If we launch ads, we can tell if we spend 1 dollar leads to 2 dollars in sales. If we are losing money on an ad, we can simply stop it!
Amazon has leveled the playing field for big, medium, and small brands alike! Every single product starts on Amazon at 0 views and sales. All products on Amazon are at the mercy of the A9 Amazon search engine algorithm. Amazon will show your product if its A9 algorithm thinks it should show it. Basically a robot decides if it should show your product to potential customers.
Your product can be the best version in the world, but if customers can’t find it, how can they buy it? That is why we have to always closely monitor the search position of the important keywords that your product is supposed to be “ranking” for in order to make sure that your product gets seen by your target audience.
Depending on how the listing is written, Amazon’s robots will decide when to show it when an interested customer types something in the search bar. A properly optimized listing has specific keywords strategically scattered in the title, product description and bullet points that will make it show up for customer searches.
If your product is an “apple slicer”, then the main word that people will type in is “apple slicer”. If you are the first and only result, you will get all the sales. If you are out of the top 3 spots you will only be getting 30% of potential sales. If you are on page 2, or the 16+ result you will be getting less than 5% of the sales since most customers are too much in a rush to even bother go to the next page.
In order to obtain the primary goal of being the top results on page one, Amazon’s A9 algorithm needs to find you relevant enough to place you there as well as have a proven track record to “convert” on sales for that keyword “apple slicer”. If customers are not actually purchasing after typing in "apple slicer" they will never show it as a top result.
Being in the top spot's on page 1 leads to potentially 110 million customers looking at your product and gaining awareness of your brand. This potential is truly staggering and unprecedented in today's marketplace where even an unknown brand can be placed in front of hundreds of millions hungry shoppers without spending millions in advertising!
The customers who don’t purchase immediately will now see you and be subconsciously aware of who you are! If they see you a second time at a B&M or online, they would be more inclined to buy since it's not the first time they heard of it! The "impressions" that led to awareness makes this possible since the brand went from unknown in the eyes of the customer, to known.
Which brand would not want get premium targeted advertising like this for free? In order to succeed along with the brands we partner with, we will work hard to get your products ranked at the top position to bring in the most traffic, sales and brand awareness for every product that we carry for FREE.
5. Expert Amazon Sponsored ad PPC management:
One of the biggest benefits of partnering with us is the fact that you will gain access to our world class expertise on Amazon PPC management. Amazon sponsored ads get your product in-front of customers who ARE NOT looking for your brand. This is the way where customers find your brand, who wouldn't have found it even after our keyword optimization.
This is extremely powerful for long term growth since you are aggressively buying market share to solidify your brand's position for years to come. Amazon ads are important because they tie back in with keyword optimization since most keywords are tested by running these ads. One strategy is to purposely overspend for a keyword. If there is a keyword such as "apple slicer" that is dominated by many other sellers, if we target this word, we can consider loosing money on it in the short term so in the long term we will show up organically for it and get the sales consistently without paying for the keyword anymore!
Some sellers run these ads but are not aware of using it strategically the way we do, or are able to run it profitably. They typically have no clue how to make these ad campaigns much less optimize them so ad dollars are not wasted. We are experts in this field and target to get an benchmark ACOS (average cost of sale) below 13%. This means to achieve $100 dollars in additional sales, we will target to spend $13 dollars. We can offer this service for free if you choose us to exclusively represent you on Amazon.
- Campaign set up
- Product ad group set up
- 500 Manual Keyword gathering data per product.
- Weekly review and optimizing of Automatic campaign reports.
- Weekly review and optimization of Manual Campaign Report
We are able to generate profitable campaigns by fine tuning the ads for you to get the most out of your adspend as well as syncronize this with a strategy to help with the all important "keyword ranking".
6. Get marketplace insights instead of being left in the dark about Amazon:
If you partner with an Amazon professional retailer, they will put a dedicated focus into your brand and freely discuss updates in the marketplace with you. You will be able to access know your sales, daily, weekly traffic numbers, conversions rates etc. This data will help you better understand how the market is reacting to your product and you can take that data and use it for your other sales channels.
If you continue with many sellers, you will get the same piece of data you currently get a, just a typical PO. You assume things are going great because you get a routine PO but you will always be left in the dark about your pride and joy, your brand. Many times new entrants come into the marketplace and blindside your brand and take away sales. All you know at this point is the PO's are reduced, nothing more. A professional seller will use data to help you better navigate, mitigate and manage those inevitably occurrences.
7. We can get your product well represented and selling internationally:
Amazon is not only one of the most trusted retailers in the U.S. It is rapidly growing and expanding across the pond in the UK/EU. The reach of the UK/EU combined exceeds over 130 million customer which is larger than the U.S! Why is it that brands and retailers know nothing about this wide open channel?
It is quite difficult to navigate the legal, tax and logistics of selling and warehousing goods in the UK . Brands are busy with their day to day operations that they don't have the time to pursue sales from a large channel like Amazon UK/EU.
We solved the legal, logistical and tax hurdles of selling abroad and can do that for select products to give a brand valuable international exposure. Because of this high barrier to entry, there is a huge opening for great products with millions of hungry customers waiting to buy!
We employ the same strategies and level of Professional Representation on those platforms as we do in the U.S. If you would like to have your product selling abroad let us know so we can see if it would be a good fit. Our goal is to bring over as many products as possible to the UK/EU by end of 2017.
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