Why You need Professional Brand Representation on Amazon.
Your product is a great product, but you can’t demonstrate it and have a conversation with each customer to let them know how great it really is! The closest thing to that you can do is to have the best possible brand representation on Amazon. This means that you have to have the best possible product listing over your competitors to communicate WHY your product is great, and WHY they need to buy it!
This includes having the best pictures, sales copy, product description all optimized and positioned in a way to "speak" to your target customer.
Unlike your own custom website, where you can communicate to your hearts content with as much text, images, graphics and videos, you are limited by Amazon. Make sure to use all the options Amazon gives you to optimize and represent your brand professionally.
The simple fact is ; the only way customers will find your product is if your product shows up when they type something in the search bar. Knowing what “Keywords” to use in your title, bullets, product description and the back-end field are paramount in getting your product found since they are the words that customers type in. This process is better known as "Keyword Optimization" .
Amazon Listings are put together by careless sellers who just haphazardly take the names of the product and data and put it together without any thought to Keyword Optimization which leads to a significant loss in traffic and sales! In addition to proper listing setup, listings need to be maintained and monitored for keyword "positioning" so there aren't any sudden drop in sales due to new competitors.
Making a simple change such as updating 1 image or word can be a difficult and frustrating task when dealing with Amazon. Each change to a listing requires the approval of 2 different departments and can take up to 1 month, and many grey hairs, after constant follow up with their outsourced customer service team!
With many listings, you can see why Professionally Representing a brand is never done by your current sellers. Its a lot of work which would increase mostly your other dealers sales instead of their own! This neglect will leading to brand deterioration . This is not a recipe for success on important platform with 110 million eyeballs!
We can help optimizing the listing and properly represent your brand by using our software to find the most searched for keywords. Without this software, you would have to guess what customers are searching for and play around with the Amazon listing hoping you optimized it correctly.
We will use these keywords to help build out the listing purposefully with the intent to bring in more traffic, which leads to more brand awareness and ultimately sales. WE will spend the time going back and forth with Amazon and deal with the intricacies and problems that inevitably happen when dealing with listing changes.
Reach out to us for a free consultation to have us demonstrate for how we can optimize one of your product listings to you a better insight and an example as to how we can help you. If you authorize us as a seller, we will optimize and professionally represent the skus we decide to carry, for FREE, up to 10,000 skus.
If this interests you, please reach out to us at firstname.lastname@example.org.